SID LEE AND APPLE NEWS: APPLE NEWS’ FIRST EVER CAMPAIGN IS SIGNED BY SID LEE

Just got this from the newsletter of one of my favorite companies SID LEE. Apparently teaming up with Apple News for some content collaboration. Looking forward to it!

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Source: SID LEE

When launching Apple News, Apple gave themselves an ambitious mission: make news truly matter again.

To focus on the quality of content found on Apple News, Sid Lee worked with big publications like Vanity Fair, CNN, Wired, and Vogue. This nation-wide print and out-of-home campaign is a contextual window into the world of these large publishers, putting the focus back onto the stories they tell.

“Pictures, videos, and striking layouts cause a visceral reaction in all of us. They make us feel something, and that’s what Apple News is all about: We want to create an experience that makes news that matters to the people who read it”, said Lukas Derksen, Managing Partner at Sid Lee New York.